For sole traders and small businesses in Stockholm
Superpowers for entrepreneurs doing good for people and planet.
I install and set it up with you, and take you through how to use it in your own work. You need no technical knowledge.
I'm Esia Nathaniel, and I set it up with you.
The result
Built together with an AI agent. Your setup is tailored to your own work.
I bring the lamp and the genie
This is how I like to explain it: I am Aladdin in this story. I arrive on my flying carpet with two things for you: the lamp, and the genie, your AI agent. You wish, the genie makes it happen. And there is no limit of three wishes here. The only ceiling is your imagination. The point is simple: giving entrepreneurs who do good for people and planet superpowers.
The old warning still applies: wish clearly, and always read it through before anything goes out. The genie is clever, but you make the decisions.
Rub the lamp, book a setupOwn AI Agent Setup
I set up your own AI agent so that it is ready to use.
I take you through how to use it in your everyday work, step by step, so you can run it yourself.
Everything happens in one meeting, at your home, your office or a café in the Stockholm area.
Features
A first draft of your website: structure, copy and layout. You refine it together with the agent until it feels right.
Schematic image. Results are tailored to your own work.
Day to day
Most of what you do at a computer can get help. Here are a few examples you can click through.
A client asks what you charge and when you can start. Write a friendly reply. I charge SEK 1,200 an hour and can start next week.
Example. Your agent is tailored to your own work.
The evolution
Three ways to get the same job done. Look at who does the work in each step.
The same job: launch a new website with booking and marketing
Simplified picture of where the work lands. Not measured time savings.
The agent writes the copy, builds the pages, connects the booking to your calendar, creates the marketing (Instagram, Facebook, LinkedIn, newsletter), tests and publishes. You review and approve. This page is built that way.
Upsides
Worth knowing
The agent at work
You describe what you want done. The agent makes a plan, uses your tools and reports back.
Prepare tomorrow's meeting with Studio Vega: summarise our email thread, come up with three questions and put a draft agenda in my calendar.
The plan
Everything is prepared. A summary, three questions and an agenda are ready for you to review.
Illustration of how an agent works. Not a screenshot.
Your team
One agent that takes many roles: writer, designer, web developer, analyst, marketer, finance and more. You point out what is needed, and it makes a first draft for you to adjust.
Let the agent take care of the admin, the digital and the technical. Then you can focus on what you enjoy: the work itself and meeting people.
01 / 10
Emails, quotes, posts and website copy in your own tone.
Create
It is fun and playful to build your own tools, apps, programs and solutions, for yourself or for your business. You describe what you want, and the agent builds it with you. It gives you enormous freedom and power.
What would you like to build?
You write
Make a simple calculator where the customer enters the number of hours and gets a price, with a discount above 10 hours.
✦Then the agent builds a first draft. You try it, say what to change, and you adjust it together.
Example. Results depend on what you want to make.
Save money
Many subscriptions can be replaced by a tool of your own that the agent builds for you. Tick what you pay for today and change the amounts to your own.
You pay today
SEK 12,000 per year
Your agent costs: SEK 3,000 per year
Possible saving per year
SEK 9,000
The amounts are examples for you to change. Not everything can be replaced, and a tool of your own needs some care. Factor that in.
Why now
You run everything yourself and want to get more done in the same time.
You have a small team and want to grow without raising staffing costs.
You need no technical background. I take care of the technical part.
Who is Esia?
For twenty years I have built and commercialised companies across four continents, most recently in deeptech. As a commercial lead I have brought breakthrough research to market, including at Reselo and Urban Oasis, two spin-offs from KTH.
The job has always been the same: make new technology understandable and useful for people who are not technical. That is exactly what I do with your AI agent. You don't need to understand the technology. You just get to benefit from it.
Customer example
Jonatan Westman runs Sjöbastun, a private sauna raft on Drevviken that many people in the area know. He built the whole website himself, in Swedish and English, with price, what is included and booking, together with his own AI agent.
“My AI agent replaces a whole team that would otherwise have cost me several hundred thousand kronor.”
Visit sjobastun.se →Customer cases
EmbracingSounds, sound healer and musician
Tomas rebuilt his own website in about two hours and replaced expensive web hosting, now with booking and payment functions.
“Magic stuff.”
Aumla, wellbeing and leadership
Miriam rebuilt her website, sharpened her B2B positioning, produced an SEO strategy and built her keynote materials.
From her keynote Women's health at work
Experience
I have worked close to research and early-stage companies, from lab to market. That is the experience I bring when I help you make new technology useful.
Science
Backers
Ventures
“I love giving people this superpower and seeing what it does for their lives and their businesses.”
It was transformative for me, and it has been for friends I have helped to get started.
“I thought AI was for tech people. We built a new website together in an hour, and after that I could finally tackle things I had postponed or didn't have the time or resources to hire someone for. The agent also helped me turn material into really professional presentations. What used to take me weeks now takes ten minutes.”
Miriam SundholmAumla“I found it hard to tear myself away yesterday. I am so grateful. I have already created a lot of things I have thought about for a long time and wanted to do, but did not have the resources, the energy or the know-how. Magic stuff.”
Tomas StendahlEmbracingSounds“The AI agent Nathaniel helped me set up made it possible for me to build the new website I had been putting off for years, in just a couple of working days. It is so much fun to be able to create and build things by myself again, and it almost goes too fast. From websites to admin solutions, booking and landing pages, and then marketing, design and copywriting. My AI agent replaces a whole team of 10 to 20 people that would otherwise have cost me several hundred thousand kronor. You will get new digital superpowers.”
Jonatan WestmanSjöbastunArea
To your home, office or a café, from Sköndal out to Farsta, Tyresö, Huddinge, Skogås and Nacka.
Tap an area and the map moves there.
Nearest
More areas
Open in Google Maps · Live outside the map? Get in touch and we will see what we can arrange.
Pricing
Launch price
SEK 2,400
Setup cost for installation and onboarding, two hours.
List price SEK 5,900. 9 of 10 spots left at this price, then SEK 3,400.
about SEK 250 / month
Ongoing cost for Claude Pro.
Do the maths
For example bought-in services or software you could replace
Your own assumptions, not a promise. The agent costs SEK 2,400 + 12 × SEK 250 = SEK 5,400 the first year. 46 working weeks a year are counted.
Possible gain in the first year
SEK 49,800
It pays for itself after roughly 9.0 h of saved time, about 5 weeks at 2 h per week.
More than one agent
Set up several people's agents in the same visit. Each extra agent then costs less.
SEK 4,800
SEK 1,600 per agent · you save SEK 2,400 compared with 3 separate setups.
After that about SEK 750 a month for 3 agents (Claude Pro).
FAQ
No. I take care of the technical side and show you how to use the agent step by step, so you can run it yourself afterwards.
It is an AI assistant (Claude) set up so that it knows your work, your tone and your most common tasks. You chat with it and ask for help with email, quotes, summaries, research, planning and much more.
First I install and set up the agent. Then we go through how you use it in your own work, until you feel confident running it yourself.
A computer and an internet connection. We sort out the rest together during the visit.
SEK 2,400 for setup and walkthrough (launch price, list price SEK 5,900). After that about SEK 250 a month for Claude Pro. If there are several of you it gets cheaper per person, see the prices above.
Yes. Always read through anything important before you send it or make a decision. We go through how to do that in practice during the visit.
You decide what you share with the agent. We go through what is sensible to enter and what to leave out, for example client details.
Yes. Claude Pro is a monthly subscription that you can end whenever you like.
To your home, to your office, or we meet at a café in the Stockholm area.
Book
I come to your home or office, or we meet at a café in the Stockholm area.
Esia Nathaniel