Esia Nathaniel

Regenerative DeeptechCommercial Operator

Venture Capital
Engagement Package

Commercial operator and strategic partner. Twenty years building and commercialising ventures across four continents. Turning breakthrough science into market momentum.

Venture Capital · Seed & Series A DeeptechEsia Nathaniel esianathaniel.com

Most funds run technical, financial and legal due diligence. Commercial due diligence is the gap.

Venture Capital

Commercial
Due Diligence

The Problem

Before the cheque is written, most funds have a clear picture of the technology, the financials and the legal structure. What they rarely have is a clear picture of commercial readiness. Can the founders take this science to market? Is the entry market right? Is this a technology problem or a commercial execution problem?

Twenty years and 15+ ventures across Seed and Series A deeptech have produced a clear map of where ventures stall commercially - and what separates the ones that convert from the ones that don't. This diligence answers those questions before the investment is made. If the investment goes ahead, it becomes the commercial blueprint from day one.

Three Ways to Work Together
01
Entry Point

Pre-Investment Commercial Due Diligence

A structured assessment across ten commercial dimensions. The diligence that de-risks the investment decision and becomes the commercial blueprint from day one.

€15,000 - €25,000 Fixed scope · 2-4 weeks

02
Strategic Guidance

Commercial Advisor

The fund's commercial brain on call. Twenty years of operating expertise made available to portfolio founders, without me being operational.

Monthly retainer Scoped to portfolio

03
Embedded Execution

Commercial Operator Partner

An extra service the fund offers portfolio companies. A way to differentiate from other VCs. One deployment at a time, with rotation across portfolio.

Monthly retainer Scoped to engagement

Roles and Capacity
Commercial AdvisorCommercial PartnerFractional OperatorFractionalAdvisory

How each
engagement works.

01 · Commercial Due Diligence

The diagnostic, before the cheque is written.

A structured commercial assessment across ten dimensions, built from the system used to take Reselo and Urban Oasis from lab to market.

Ten dimensions covered
01
Commercial materialsBuyer-facing materials and proposals engineered to travel without the founder in the room.
02
Founder commercial readinessArticulation of value to non-technical buyers, stakeholder fluency, deal sense in the Fortune 500 room.
03
Internal commercial capacitySomeone owns commercial as a function. CRM, pipeline and outreach operate as a system, not a side task.
04
Market entry strategyEntry market chosen for low resistance and high volume. First customer profile is specific, not generic.
05
Channel and partnershipsRoutes to market identified beyond direct sales. Strategic partners named with real contacts, not assumed.
06
Pricing logic and ramp-upClear pricing across PoC, Pilot, Commercial and Industrial stages. Ramp-up volumes and tonnage mapped per stage.
07
Pipeline qualityNamed accounts, defined next steps, decision-makers identified across Innovation, R&D, Procurement and Sustainability.
08
Time to revenueRealistic conversion timeline tied to a named first revenue account. Sales cycle method matches the speed needed.
09
Brand and social proofCredibility, PR, awards and articles in place. Enough social proof to open Fortune 500 doors with minimal effort.
10
Self-awareness and learning loopFounders accurately know their commercial weaknesses. Lost-deal feedback gets actioned, not rationalised.
Deliverable
01
Written report
02
Scored matrix across all ten dimensions (out of 30)
03
60-minute partner debrief
04
1-page founder summary (optional, fund-controlled)

Investment: €15,000 - €25,000. Fixed scope. 2-4 weeks. Final fee depends on stage, deal size and scope.

02 · Commercial Advisor

The fund's commercial brain on call.

Founders work directly on commercial strategy, Proposal Engineering, stakeholder mapping and dynamics, go-to-market strategy, growth tactics and deal process. Twenty years of operating expertise, available without embedding a full-time operator.

What every tier includes

1-on-1 founder sessions. Materials review on demand (48-hour turnaround). Quarterly partner review. New investment commercial screening. Direct access between sessions.

Three tiers, scaled to portfolio size

Light

Up to 5 companies / 4 sessions per month

Standard

Up to 10 companies / 8 sessions per month

Intensive

Up to 15 companies / 12 sessions per month

Hard caps protect the quality of every founder session. The fund decides which portfolio companies get access.

Investment: Monthly retainer, scoped to portfolio size and tier. Discussed in proposal.

03 · Commercial Operator Partner

The operating relationship.

Operating inside one portfolio company at a time as the commercial function. Full techno-commercial translation, GTM execution, stakeholder mapping, outreach and pipeline through to signed agreements. The operator who owns the commercial journey end to end. One deployment at a time, with rotation across portfolio.

Default contract structure

Fund pays 100% for the first 3 months. Venture extends optionally for months 4-6 (paid by venture).

Alternative structures available

Fund pays 100% throughout for white-glove portfolio support.

50/50 co-pay throughout for venture skin-in-the-game from day one.

What gets built
01
All commercial materials, rebuilt (Proposal Engineering applied)
02
Stakeholder map and pipeline
03
Fortune 500 outreach
04
Signed agreements (JDA, MoU, off-take)
05
Commercial KPIs and board reporting
06
Handover plan
Capacity options

2 days / week

Fractional

3 days / week

Fractional

4 days / week

Near full-time

Full-time

Embedded

Minimum: 3 months. Optional equity component for engagements of 6+ months, typically 0.25-0.75%, negotiated case by case.

Investment: Monthly retainer, scoped to capacity and engagement. Discussed in proposal.

Track Record
01

Reselo · KTH spin-off · Fractional CCO, 2024.

Led commercialisation of advanced biomaterial science from the Wallenberg Wood Science Centre. Joint Development Agreements with Fortune 500 tier-1 manufacturers in automotive and footwear across Europe, APAC and North America. EIC Accelerator backed.

02

Fortune 500 JDA secured in 21 days from first contact.

In an industry where the standard sales cycle runs two to four years. Built on Proposal Engineering.

03

Urban Oasis · KTH spin-off · CCO, 2020-2022.

Directed the turnaround and commercial launch of a FOAK agri-foodtech venture. Full production supply agreements with Nordic retail and a JV with Sweden's largest industrial grower. Exited via JV with Svegro.

04

Twenty years. Fifteen ventures. Four continents.

Funded by EIC and Vinnova. Researched by Karolinska Institutet. The commercial translation problem is universal across deeptech - and so is the playbook.

The Operator

Twenty years building and commercialising ventures across industries. The last six at the frontier of European deeptech. A decade of pattern recognition across the same commercial failure points - and the playbook to fix them.

Commercial operator and strategic partner. The person who builds the commercial infrastructure alongside you, then hands it back so you run it.

EN

The runway is running. This is the conversation that changes the trajectory.