Esia Nathaniel

Regenerative DeeptechCommercial Operator

Family Office
Engagement Package

Commercial operator and strategic partner. Twenty years building and commercialising ventures across four continents. Turning breakthrough science into market momentum.

Family Office · Seed & Series A DeeptechEsia Nathaniel esianathaniel.com

You backed a founder because you believe in what they are building. The commercial side should not be what fails them.

Family Office

Commercial
Partner

The Reality

Family offices back founders differently. The conviction is personal. The time horizon is longer. The patience is real. But patience does not solve commercial execution. The science can be extraordinary and the founder exceptional - and the venture can still stall because the commercial infrastructure was never built for the market it needs to enter.

This is not a consulting engagement. Working with Seed and Series A stage deeptech ventures, this is a commercial partner who operates alongside your founder - someone you trust to protect the investment by building the commercial side with the same rigour the founder brings to the science.

Three Ways to Work Together
01
Starting Point

Commercial Due Diligence

A structured assessment across ten commercial dimensions. Where the venture stands commercially today, what is strong, what is missing, and what needs to happen next. Built from twenty years of operating inside ventures like this one.

€15,000 - €25,000 Fixed scope · 2-4 weeks

02
Strategic Guidance

Commercial Advisor

Ongoing strategic guidance for the principal and the founder. Commercial coaching, materials review, market entry direction, stakeholder mapping. A trusted commercial perspective without embedding a full-time operator.

Monthly retainer Scoped to relationship

03
Embedded Execution

Commercial Operator Partner

Operating alongside the founder as the commercial function. Full techno-commercial translation, GTM execution, stakeholder mapping, outreach and pipeline through to signed agreements. One operator across the entire commercial journey, reporting directly to the principal.

Monthly retainer Scoped to engagement

Built from the inside.
Not advised from the outside.

01 · Commercial Due Diligence

The honest picture.

Not a consultant's report - an operator's diligence. A structured assessment across ten commercial dimensions, built from the system used to take Reselo and Urban Oasis from lab to market.

Ten dimensions covered
01
Commercial materialsBuyer-facing materials and proposals engineered to travel without the founder in the room.
02
Founder commercial readinessArticulation of value to non-technical buyers, stakeholder fluency, deal sense in the Fortune 500 room.
03
Internal commercial capacitySomeone owns commercial as a function. CRM, pipeline and outreach operate as a system, not a side task.
04
Market entry strategyEntry market chosen for low resistance and high volume. First customer profile is specific, not generic.
05
Channel and partnershipsRoutes to market identified beyond direct sales. Strategic partners named with real contacts, not assumed.
06
Pricing logic and ramp-upClear pricing across PoC, Pilot, Commercial and Industrial stages. Ramp-up volumes and tonnage mapped per stage.
07
Pipeline qualityNamed accounts, defined next steps, decision-makers identified across Innovation, R&D, Procurement and Sustainability.
08
Time to revenueRealistic conversion timeline tied to a named first revenue account. Sales cycle method matches the speed needed.
09
Brand and social proofCredibility, PR, awards and articles in place. Enough social proof to open Fortune 500 doors with minimal effort.
10
Self-awareness and learning loopFounders accurately know their commercial weaknesses. Lost-deal feedback gets actioned, not rationalised.
Deliverable
01
Written report
02
Scored matrix across all ten dimensions (out of 30)
03
60-minute principal debrief
04
1-page founder summary (optional, principal-controlled)

Investment: €15,000 - €25,000. Fixed scope. 2-4 weeks. Final fee depends on stage, deal size and scope.

02 · Commercial Advisor

The strategic relationship.

Ongoing commercial guidance for the principal and the founder. Commercial coaching, materials review, market entry direction, stakeholder mapping strategy. A trusted commercial perspective without embedding a full-time operator. The natural continuation when the diligence relationship has proven its value.

What it covers

Commercial readiness reviews. Founder coaching. Materials and pitch feedback. Market entry strategy. Stakeholder mapping direction. Direct access between sessions.

Investment: Monthly retainer, scoped to the relationship. Discussed in proposal.

This is the world
I come from.

03 · Commercial Operator Partner

The operating relationship.

Working alongside the founder as the commercial function. Full techno-commercial translation with end-to-end commercial execution - from rebuilding materials and mapping stakeholders through to signed agreements, strategic partnerships and ramp-up volumes. One operator across the entire commercial journey, reporting directly to the principal.

What gets built
01
All commercial materials, rebuilt (Proposal Engineering applied)
02
Stakeholder map and pipeline
03
Fortune 500 outreach
04
Signed agreements (JDA, MoU, off-take)
05
Commercial KPIs and principal reporting
06
Handover plan

Minimum: 6 months. Optional equity component for engagements of 12+ months, typically 0.25-0.75%, negotiated case by case. The relationship that compounds over years, not quarters.

Investment: Monthly retainer, scoped to capacity and engagement. Discussed in proposal.

Track Record
01

Two KTH spin-offs backed by Swiss and Swedish Family Offices.

Advanced biomaterial science from the Wallenberg Wood Science Centre. Joint Development Agreements with Fortune 500 tier-1 manufacturers in automotive and footwear globally.

02

Fortune 500 JDA secured in 21 days from first contact.

In an industry where the standard sales cycle runs two to four years. The same system every engagement runs on.

03

Urban Oasis - FOAK agri-foodtech category launch, then exit.

Full production supply agreements with Nordic retail. Joint venture with Sweden's largest industrial grower. Directed the turnaround and commercial launch, from lab to commercial to exit via JV with Svegro.

04

Twenty years. Fifteen ventures. Four continents.

Funded by EIC and Vinnova. Researched by Karolinska Institutet. Including spin-offs from KTH Royal Institute of Technology and the Wallenberg Wood Science Centre.

The Operator

Twenty years building and commercialising ventures across industries. The last six at the frontier of European deeptech. Backed by family offices. Operating alongside founders. Two KTH spin-offs - one exited via JV with Svegro, one active under EIC Accelerator.

This is not a new channel. Family office-backed deeptech is the world I come from. The conviction is personal, the time horizon is long, and the commercial operator needs to match both.

EN

You backed the founder. You believe in the science. The commercial side should be in the hands of someone you trust.